A higher standard of private travel for everyday life.

Hospitality, discretion, and transparent pricing across Toronto and the GTA.

Hospitality on the Road

A higher standard of private travel for everyday life.

You do not need to be an executive or charter a limousine to be treated with quiet care and genuine respect. That simple belief is why SUBERIDE exists.

Operating across the Greater Toronto Area (GTA) and Southern Ontario, SUBERIDE provides reliable, premium private chauffeur service for airport departures, corporate commitments, medical appointments, and meaningful family occasions.

Good service starts with people

“Too many ride services treat driving like cargo moving from point A to point B. Our responsibility is getting you safely to your destination, but it is how comfortable, respected, and looked after you feel along the way that truly defines hospitality.”

Your Chauffeur

Every journey is planned in advance with a dedicated professional chauffeur and our spotless Ford Explorer ST-Line SUV. You always know your vehicle, your chauffeur, and your exact fare before you step outside.

Four promises. Every ride.

1. Equal Respect

Every passenger receives the same immaculate vehicle, defensive driving, and attentive care. We never categorize or judge our passengers. What is said in the cabin stays in the cabin—always. Whether you need quiet rest or an engaging conversation, the space is entirely yours.

2. Spotless & Safe

Our dedicated Ford Explorer ST-Line is hand-washed, vacuumed, and sanitized daily. On the road, safety is our first priority: defensive, calm driving with zero tailgating, sudden braking, or rushing.

3. Total Transparency

Fair, clear rates with zero demand surges. You see your exact price before booking. If traffic slows on the 401 or winter weather hits, your rate never jumps. Airport journeys use the exact same formula, with flights actively monitored so delays never incur penalty fees.

4. Service Beyond the Curb

True hospitality extends beyond the car doors. Your chauffeur arrives early, greets you warmly, assists with heavy luggage, and ensures you are safely inside your terminal, lobby, or home before departing.

The Person Behind the Wheel

SUBERIDE was founded by a veteran chauffeur with over 15,000 completed journeys across Ontario highways. Learn about the personal philosophy, defensive driving experience, and dedication that built this service.

Meet Your Chauffeur

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Founder & Lead Chauffeur

YOUR DIGITAL CONCIERGE

Hello, I’m SU.

Your Digital Concierge · Personal care for your next journey.

Browse common questions
How is my price worked out?

One-Way & Airport Journeys: $1.45 per kilometer + $0.45 per minute ($45.00 CAD minimum fare). Airport journeys use the same transparent distance-and-time formula.

See Prices
How many people and bags can travel?

1–3 adults (up to 4 large suitcases) · Groups up to 5 with light luggage.

See Our Vehicle
What if my flight is delayed?

If your commercial flight into Toronto Pearson (YYZ) or Billy Bishop (YTZ) is delayed, diverted, or rescheduled by the airline, you will never be charged a cancellation fee or waiting penalty. We monitor your flight number and adjust your chauffeur’s arrival time to match your actual landing.

Airport Rides
Can I cancel my ride?

Eligible rides can be cancelled free through your account at least two hours before pickup. A short-notice cancellation or no-show has a $45 CAD base fee plus 13% Ontario HST. See the full policy for conditions and refunds. SU cannot cancel a ride for you.

Cancellation Policy
Can you help with accessibility needs?

Service animals and safely stored foldable mobility equipment are welcome at no extra charge. Ask for a quiet cabin, a comfortable temperature or the roof shade closed. Contact Your Driver before booking to confirm the vehicle meets your needs.

Accessibility
How do I arrange a ride?

SUBERIDE is a private, pre-arranged chauffeur service operated by GKR&B Wholesale & Retail Inc. O/A SUBERIDE across the Greater Toronto Area and Southern Ontario. In full compliance with Ontario municipal transportation bylaws, all journeys must be booked in advance. We do not accept street hails, impromptu curb pickups, or unreserved rides. Reservations that pass our real-time schedule, advance-notice, and route checks are confirmed upon checkout (or upon payment completion for online card checkouts). Your chauffeur reviews every itinerary and will contact you promptly if severe weather, road closures, or custom route requirements require a schedule adjustment or full refund.

Book a ride
Can I book by the hour?

By the Hour (Day Trips & Executive Charters): $85.00 CAD per hour (3-hour minimum = $255.00 CAD). Includes 40 kilometers for every booked hour.

Day Trips
Can I arrange a return journey?

Choose Round trip under Transfer type on the booking page, then add your return date and time. For a longer outing, you can choose a by-the-hour booking. Review the estimate for your journey before continuing.

Contact Your Driver
Can I request a quiet ride?

Yes. Tell Your Driver if you prefer less conversation, a different temperature or the roof shade closed. The same care and respect applies to every journey.

Contact Your Driver
Where are my rides and account details?

Open Account to sign in and find your rides, profile and available receipts. SU cannot see your account or change a trip. Contact Your Driver if you need help with a personal booking.

Open Account
How do I contact Your Driver?

For questions or help with a ride, call +1 (416) 660-3819 or email info@suberide.com. New reservations are made online, not by phone. Your driver replies when it is safe.

Open Contact
Do you offer everyday rides?

Yes. Everyday Rides covers shopping, family visits, dinners and special occasions. Choose your date and journey on the booking page.

Everyday Rides
Can I arrange a ride for work?

Work Rides covers meetings, appointments and working days. Add your timing and destinations when you book online.

Work Rides
Can I plan a day out?

Day Trips is for sightseeing, wine country and days away. Niagara is one possibility. Share the places and timing you have in mind. By-the-hour bookings have a three-hour minimum.

Day Trips
What is SUBERIDE?

SUBERIDE is a private chauffeur service for everyday life across the Greater Toronto Area (GTA). One dedicated chauffeur and one carefully kept SUV, with the same care and respect for everyone.

About SUBERIDE
Who will be driving?

Your journey is led by our Founder & Lead Chauffeur, with over 15,000 completed passenger trips and 5 years of commercial driving experience across the GTA. Read the full story on Meet Your Chauffeur.

Meet Your Driver
What are the four promises?

Equal Respect, Spotless & Safe, Total Transparency, Service Beyond the Curb.

Our promises
How is my privacy respected?

Your cabin privacy is deeply respected. Conversations, business calls, phone reviews, and travel destinations remain confidential; we do not repeat, record, or disclose what is discussed in the cabin, except where disclosure is strictly required by law. Our service is built on four core pillars: Equal Respect, Spotless & Safe, Total Transparency, and Service Beyond the Curb.

Privacy Policy

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Greater Toronto Area (GTA)