PRIVACY POLICY

Effective Date: April 22, 2026

SUBERIDE — Executive Chauffeur Services

SUBERIDE (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, protect, and retain your information when you access or use SUBERIDE, including our website, booking system, communications, and transportation services.

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1. Company Information

SUBERIDE is a trade name and operating brand of:

GKR & B Wholesale & Retail Inc.

Ontario, Canada

SUBERIDE operates an Executive Chauffeur Services business serving Toronto and the Greater Toronto Area.

SUBERIDE currently operates through a direct pre-booked service model.

While SUBERIDE is based in Toronto and the GTA, service is not limited to the GTA. Longer-distance and out-of-town trips may be accommodated based on scheduling and availability.

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2. Information We Collect

We may collect the following categories of information:

Personal Information

• full name

• email address

• phone number

• pickup and drop-off locations

• booking details

• payment details, processed securely through third-party payment providers

• special booking instructions or trip-related information you provide

Driver and Operational Information

Where applicable, we may collect:

• driver’s licence information

• vehicle information

• insurance documentation

• permit and compliance documentation

• operational and service records related to SUBERIDE’s service operations

Technical Information

• IP address

• browser type

• device information

• operating system

• website usage and interaction data

• cookies and similar tracking information

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3. How We Use Your Information

We may use your information to:

• process and manage bookings

• verify and support payment processing

• provide transportation services directly through SUBERIDE

• provide customer support

• send booking confirmations, booking request updates, arrival notifications, trip-related updates, receipts, and other service-related communications

• provide account verification or one-time passcode messages where applicable

• manage scheduling and service availability

• improve website functionality and user experience

• maintain security, prevent fraud, and enforce policies and agreements

• comply with legal, regulatory, insurance, licensing, municipal, safety, and recordkeeping obligations where applicable

• resolve disputes and investigate complaints

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4. SMS and Voice Communication Consent

By providing your phone number and using SUBERIDE, you consent to receive service-related communications related to your bookings, trip activity, support requests, and account-related service use where applicable.

These communications may include:

• booking confirmations

• booking request updates

• trip updates

• arrival notifications

• live tracking links where available

• service-related notices

• customer support communications

• account verification or one-time passcode messages where applicable

• receipts and trip-related follow-up messages where applicable

These communications may be sent by:

• SMS

• phone call

• email

• messaging platforms used for trip coordination

Message and data rates may apply depending on your carrier.

SUBERIDE does not send unsolicited marketing messages without your consent. You may opt out of non-essential SMS communications where applicable by following the instructions in the message, including replying STOP where supported. For assistance, you may reply HELP where supported or contact SUBERIDE directly.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All opt-in requests include text messaging originator opt-in data and consent, and that information will not be shared with third parties.

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5. Payment Processing

Online bookings through SUBERIDE require a valid credit card or other approved payment method supported by the booking platform at the time of booking.

Payments are processed securely through third-party providers such as Stripe or other approved payment processors.

SUBERIDE does not store full credit card information on its own servers.

Payment providers may collect, process, and store payment information in accordance with their own privacy policies and legal obligations.

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6. Information Sharing

SUBERIDE does not sell or rent your personal information.

We may share information only where reasonably necessary, including:

• with service providers that support platform operations, such as payment processing, booking systems, communication tools, hosting, and technical services

• with legal, regulatory, municipal, licensing, insurance, or governmental authorities where required by law, lawful process, licence conditions, claims handling, or safety/compliance obligations

• where necessary to investigate fraud, safety incidents, disputes, collisions, complaints, or policy violations

• in connection with a business transaction, restructuring, or legal corporate change, where permitted by law

All third-party service providers are expected to maintain appropriate confidentiality and data protection standards.

Mobile numbers, SMS consent information, and SMS opt-in data are not shared with third parties or affiliates for marketing or promotional purposes.

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7. Third-Party Services

SUBERIDE uses third-party services including:

• Stripe — payment processing

• Twilio — SMS communication

• GoodJourney — booking platform

• Vonage — business phone communications, where applicable

These providers operate under their own privacy policies and terms.

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8. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect your information against unauthorized access, disclosure, misuse, loss, or alteration.

However, no system or method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

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9. Data Retention

We retain personal information only for as long as reasonably necessary to:

• provide services

• manage bookings and customer support

• manage current direct-service operations

• meet legal, tax, regulatory, municipal, insurance, safety, and recordkeeping requirements

• resolve disputes

• enforce our agreements and policies

Retention periods may vary depending on the type of information and applicable legal requirements.

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10. Your Rights

Depending on applicable law, you may have the right to:

• request access to personal information we hold about you

• request correction of inaccurate or incomplete information

• request deletion of certain personal information, subject to legal and operational limitations

• withdraw consent for certain non-essential communications where applicable

• raise a privacy concern or complaint regarding how your information is handled

Requests may be submitted using the contact information listed below. We may need to verify your identity before processing certain requests.

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11. Cookies and Tracking Technologies

SUBERIDE may use cookies and similar technologies to:

• improve website functionality

• remember user preferences

• analyze usage patterns

• enhance performance and user experience

You may be able to control cookies through your browser settings. Disabling cookies may affect certain website functions.

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12. Children’s Privacy

SUBERIDE services are not intended for individuals under the age of 18.

We do not knowingly collect personal information from minors. If we become aware that we have collected personal information from an individual under 18 in error, we may delete that information where appropriate and permitted by law.

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13. International and Regional Use

SUBERIDE is based in Ontario, Canada and primarily operates in Toronto and the Greater Toronto Area. By using SUBERIDE, you understand that your information may be processed and stored in Canada or in other jurisdictions used by our service providers, subject to applicable legal safeguards.

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14. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updated version becomes effective when posted or otherwise communicated. Continued use of SUBERIDE after changes take effect constitutes acceptance of the updated Privacy Policy.

Where required by applicable law or where privacy practices change in a material way, SUBERIDE may provide additional notice or seek updated consent before applying the change.

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15. Contact Information

For privacy-related questions or requests:

SUBERIDE

Operated by GKR & B Wholesale & Retail Inc.

Phone: +1 (416) 660-3819

Email: info@suberide.com

Website: www.suberide.com